Buy Blvd was born out of a simple frustration—why is it so easy to find clothes online but so hard to know what’s available in-store?
Eliza Glover, a fashion industry insider and creative strategist, spent years navigating LA’s boutique scene, building relationships with independent retailers, and seeing firsthand how they struggled to compete with the digital giants. Meanwhile, Ryan Borchetta, a product builder with a sharp eye for systems and design, saw the inefficiencies in local shopping and knew there had to be a better way.
Together, they set out to solve a problem that every modern shopper faces: the endless search for the perfect piece, only to realize it’s nowhere to be found—or worse, sitting in a boutique just a few blocks away, unnoticed.
They built Buy Blvd to bridge the gap between online convenience and real-world discovery. With real-time inventory search, shoppers can finally see what’s in-stock at their favorite boutiques before stepping out the door. For retailers, Buy Blvd levels the playing field, bringing them the digital visibility they’ve been missing.
Now, with LA’s top boutiques on board, a growing network of shoppers, and a vision to reshape the way people shop in-store, Buy Blvd is redefining local retail for the digital age. Because the future of shopping isn’t just online—it’s happening right down the street.
Built for Gen-Z Shoppers, by Gen-Z Founders.
Our Team
Eliza Glover
Founder & CEO
Eliza brings a unique blend of experience in fashion, retail strategy, and consumer tech. A graduate of USC’s Iovine & Young Academy, she developed a strong foundation in product innovation and entrepreneurship. She’s collaborated with brands like Adidas and PopPay to craft forward-thinking retail experiences. Driven by a passion for blending digital ease with the charm of local shopping, Eliza is reimagining how modern consumers discover and engage with fashion in their own neighborhoods.
Ryan Borchetta
Founder & COO
Ryan takes a tech-first, product-focused approach to transforming the in-store shopping experience. With a background in engineering, UX design, and startup growth, he builds seamless digital tools that connect the ease of online shopping with the energy of real-world retail. A graduate of USC’s Iovine & Young Academy, he’s contributed to future-forward product strategies for brands like Adidas and Samsung. At Buy Blvd, Ryan leads product development, powering a real-time inventory platform that’s changing how people find and shop fashion locally.
Incubator
Investor
